Our Story

Our Story 2019-08-26T13:43:33+00:00

The Peanut Mill Natural Foods Market is a warm, comfortable and caring space for you to engage with trusted, knowledgeable staff members who share a passion for natural health and nutrition. Shop confidently knowing our strict product standards offer a simple, convenient, local solution for fresh, healthy foods and natural health products. As an independent, values-based business in your community, we are a progressive, responsible and fair employer, invested in the development and wellbeing of our staff. We are always happy to welcome you, guide you, share with you, and delight you with outstanding service.

Our Mission: To be Niagara’s trusted source of quality products, prudent knowledge and friendly, personalized service which together may encourage and empower our customers to make positive diet and lifestyle choices.

Our Values Statement: We believe in the fundamental capacity of the human body to restore and maintain good health when given the right nutrients. We observe a narrowing view in Western, drug-based medicine to treat symptoms and not people; we observe a decline in the availability and quality of healthful food and in the health of the environment due to agriculture practices and corporate pressures. We strive through our products and practices to counter these trends by offering safe, effective health and wellbeing alternatives, with the knowledge and hope that such positive change moves outward in wider circles of influence.

Our Core Company Values: “SPICE”: Simplicity, Passion, Integrity, Choice and Empathy. It’s the flavour we want our customers to sense in our store! We will always strive to embody the best of these qualities in our interactions with customers, among our staff, with our suppliers, and with our community in which we see ourselves a citizen.

Our History: The Peanut Mill was founded in April of 1976 by Antje Wirth, mother of the store’s owner and General Manager, Jason Sebeslav. At the time, Antje had been working part-time at a local health food store and wanted to help people lead a more health conscious lifestyle. She launched The Peanut Mill in the small town of Niagara-on-the-Lake.

In the early days, we were famous for grinding peanuts into fresh peanut butter (thus the store’s name), fresh carrot and apple juice, healthy sandwiches and a few bulk food basics. The store’s early growth was steady and encouraging, and got another boost when Antje’s mother, Liselotte (Lisa), came on board. Lisa’s passion for natural health and her genuine connection with people helped the store to gain a loyal customer base.

Jason began working in the store as a teen and throughout high-school. In 1984, the store relocated to St. Paul Street in St. Catharines and subsequently moved to the Geneva Square Plaza. In 1998, Jason came in to work alongside his mother full-time. In 2007 the store shifted to a larger adjacent unit at the plaza, our current 2,200 square-foot home. Jason took over ownership of the business in 2009. We celebrated our 40th anniversary in 2016!

The Peanut Mill

191 Welland Ave St.Catharines

Phone: 905 685 8848